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IPTV (Internet Protocol Television) is a method of distributing television content over broadband that enables a more customised and interactive user experience. IPTV will mean a fundamental alteration of viewing habits. Viewers can watch what they want, once they want to. Interactive TV services might be a key differentiator for the multitude of IPTV offerings that are emerging. Interactivity using a fast two-way connection will lift IPTV before today's television.

IPTV fuses the television, internet and telephone. Comparable to cable or satellite television, IPTV runs on the set-top box (STB) that allows viewers to observe hundreds of channels and order movies through video-on-demand (VOD). IPTV uses broadband ADSL, the same technology that delivers high-speed Internet to the pc. This opens the door to far more interactivity and the risk of thousands, as opposed to hundreds, of channels.


Find What's On

All IPTV services will offer you basic interactivity to compliment navigation and search in the vast amounts of content. A digital programme guide (EPG) will allow viewers to investigate linear and on-demand content that can be found.

EPGs are likely to allow viewers to consider programme listings approximately two weeks in advance, and in addition look back over programmes through the previous seven days broadcast schedule. A strong search facility enables viewers to look for programmes by title, genre and keywords. Filters will allow viewers to display lists of movies, music, pay-per-view events and also definition programmes.

The EPG will be customisable by viewers, who will be able to create their very own line-up of favourite channels and content. In addition to full-screen layouts, EPGs will have a mini-overlay mode which will allow the viewer to help keep watching the current programme while browsing the schedule.

Personal Video Recorder

Many IPTV digital tuners will incorporate a Personal Video Recorder (PVR) that will enable programmes and interactive content to be recorded. Viewers should be able to watch one programme while recording another. They'll have the ability to use interactive services or video at the moment while recording without anyone's knowledge. While watching linear TV programming, viewers can pause and rewind live television.

The PVR will likely be programmed via the Electronic Programme Guide. Intelligent series linking will allow programme episodes to get recorded based on preferences; first-runs, repeats, or all occurrences. Programme and movie trailers contains interactive links that could be selected to plan a recording. Remote scheduling of recording may also be possible using a cellular phone or the web.

Enhanced TV

With IPTV, viewers will be able to watch a lot more television at the same time. Sports fans should be able to keep an eye on six games immediately, on the same screen, or study one game from multiple camera angles. Viewer involvement will probably be encouraged through voting, competitions and messaging services.


Interactive advertising will extend traditional linear advertising. It will allow advertisers to give product information in the form of an on-screen interactive brochure. This may re-enforce the brand messages and encourage viewer involvement together with the product. It will also allow a primary element to be combined with any TV campaign, with responses being captured from viewers.

Communication Services

The two-way nature of your IPTV connection makes it ideal for providing person-to-person communication services. Im services will allow viewers to 'chat' via texts while continuing to watch a movie. Video conferencing over television enables virtual family gatherings when family members are spread across the world.

Services will be used both as stand-alone applications, so that as add-ons to programming. Friends can chat while watching a programme 'together' in various locations. Phone-in shows will be able to display callers, linked directly from their home.

Community Services

IPTV will give you many feeds of stories, entertainment and information. Viewers should be able to personalise their 'feed reader' to complement their particular interests. This will likely then collect up-to-date information such as news headlines, sports results, share prices and travel updates in one place.

Dating services allows subscribers to set up an account and find compatible 'matches' to communicate with. Messages will be exchanged quickly, cheaply and safely, without the security concerns of meeting in person.

Betting & Gaming

IPTV will offer a range of betting and gaming at the moment services. These includes sports betting services, where bets are put on both live and virtual sports. The betting will be closely linked to the TV coverage, and will include in-running betting. There will also be an array of casino style games including roulette, blackjack, slots and poker. Some of these will be stand-alone games, others is going to be linked to programming with either live or virtual presenters.

Personal Content

IPTV will encourage the secure sharing of video recordings, photos and music. Users which has a home network should be able to share digital pleased with other devices such as PCs and portable media players. IPTV will be a key component in the connected home.

Users can also be able to share content with family and friends across the Internet. Effective digital content protection with consumer flexibility is going to be essential for such sharing to flourish. IPTV might even allow users to get their own television channel where they might share their views, pics and vids with the rest of the world as a video podcast.


Interactive television will give you genuinely useful applications that boost the overall user experience of IPTV. Interactive services have to be seen as part of the overall infrastructure of delivering television - not really a bolt on.

To find the right interactive services to meet consumer demands will need experimentation. Content providers, broadcasters and network owners need to develop, trial, refine and roll-out interactive services. A good deal has been learnt in the last ten years about interactive TV. This information can help inform the appearance of interactive services for IPTV.